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Obsessive Branding Disorder 1

Barclaycard's new identity

Ideas driven design: An emotional connection

What if we did away with the brand model?

Essar's brandmark redesign

A brand is not a name or a logo

Mexicana's new identity and livery

Pepsi's new identity

What is great creative?

Branding desperately needs to rebrand itself

   
   

   
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