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Positioning line
Strategic idea
Introduction
Brand-idea
Intention
Identity
Rationale
Brandlines
Brand message
Principles

Info


When it comes to creative brand thinking, Breakfast is an agency that breaks the mould. A highly focused team of experienced and quick-witted senior creatives ensure that everything Breakfast does is not only empirically rigorous and insightful but delivered with warmth, energy and aplomb. Breakfast's output is underpinned by the disciplines required of original creative scriptwriting. Scriptwriting that demonstrates business opportunities are not only properly grasped but also reframed in ways that add value beyond expectations. Scriptwriting that isn't limited by the constraints of particular disciplines or media channels. Scriptwriting that enables Breakfast to lay claim, and do justice, to the description 'transmedia storytelling'. Because Breakfast deliver strategy-driven brand experiences as well as tactical promotional material across all media channels they form part of an emerging breed of clear-headed, 'high-speed-low-drag', business-minded agencies spearheading change in creative brand thinking and delivery. An agency that doesn't do advertising, digital marketing or brand consulting exclusively, but offers an integrated and 'totalising' realisation of brand experiences. Breakfast is not a siloed advertising agency, digital agency or brand consultancy but a one-stop-shop 'brand agency'. An agency for brands that want to get far, fast. A single British colloquialism sums up what Breakfast do. A single word that forms Breakfast's brand-idea, call-to-action and organising principle. A single word with multiple layers of meaning that captures problem-solving, code-breaking and what it means to be outstanding. A single word that is... CRACKING
 

Sector

Marketing

Info

Transmedia brand agency

Project

Brand transformation

Role

Brand consultant and brand identity designer

Authorship

Business description, positioning line, brandmark, Look & Feel, copywriting and final artwork

Website

breakfastagency.com



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