• Models

• Essays

• The Brandmark
  • Brandline
  • Brand-idea
  • Brand
  • Brand-marks
  • Glossary (intro)

• Published

THE BRANDMARK
The primary brand-mark is written as one word (and without a hyphen) to denote it's status. In common language use, the primary mark of a brand is referred to as a 'logo' but the term 'logo' is part of a less effective language-space to handle the demands placed on contemporary brands.