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Crowdsourcing and brands |
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Secondly, there is a place for crowdsourcing. It is in its infancy and not yet sophisticated enough to handle the complexities of Brand and its various types of marks. Crowdsourcing can just about handle logos. This is a suitable mechanism for a small business that needs a low cost signifier and does not yet have much equity in a brand. Brand strategies are unlikely ever to be crowdsourced and any imperative director demonstrates extreme naivety by crowdsourcing elements of their brand. Thirdly, it's an infinite number of monkeys with an infinite number of typewriters that would rewrite Shakespeare. A 100 might get you nuts. | |||||||||||||||||
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