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US Virgin Islands' new identity |
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Although in the realm of non-container and static old school brandmarks this is a stunning piece of work. Sure, stars are overdone and cliched otherwise. In this context the magic is palpable, re-imagined and credible. That stiltwalker is outlandishly represented in a gorgeous and relevant rendering that looks like a contemporary impression of a traditional activity. This is a vision of an experience I'd love to realise beyond the branding. And, a destination brand that deserves success. I give this fresh and iconic brandmark a ten out of ten. | |||||||||||||||||
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