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  US Virgin Islands' new identity


Surprising, original, authentic and evocative. These are descriptions I look to tag onto great brand identities.

Although in the realm of non-container and static old school brandmarks this is a stunning piece of work.

Sure, stars are overdone and cliched otherwise. In this context the magic is palpable, re-imagined and credible. That stiltwalker is outlandishly represented in a gorgeous and relevant rendering that looks like a contemporary impression of a traditional activity.

This is a vision of an experience I'd love to realise beyond the branding. And, a destination brand that deserves success. I give this fresh and iconic brandmark a ten out of ten.


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