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Kerling
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Brandmark

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News 2007
     
To mark the independence of Hydro Polymers from Hydro the company was rebranded Kerling. Kerling is a major Nordic supplier of vinyl chloride, a ubiquitous plastic without which modern life wouldn’t be possible. Vinyl Chloride production is responsible for toxic byproducts so the manufacturing process requires careful management to ensure long-term sustainability of the business and of the environment. A kerling is a tall solid piece of oak that supports the masts of viking longships. The brandmark is a phonetically related curl but more importantly the spiral form found throughout nature and represents environmental awareness and sustainability for Kerling. Supported by an upright the spiral is part of a curling k, which recalls the kerling and mast relationship of the viking longships.

 

Sector

Chemical engineering

Info

Previously Hydro Polymers

 

Project

Rebrand

Authorship

Brandmark

Consultancy credit

Karakter (now Siegel + Gale)

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