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| SES is a Luxembourg-based satellite company that maintains a global fleet of more than 40 geostationary communications satellites, delivering services to media, telecommunications, government and enterprise. It also designs and procures satellites but is not a satellite manufacturer, nor does it act as a launch provider. Established in 1985 as Société Européenne des Satellites, SES has taken advantage of its strong position in the market by consolidating its 3 divisions (SES Corporate, SES Astra and SES World Skies) into a single seemless brand experience for its customers. Facing increasing competition from fiber networks, cable operators and triple play entertainment packages from mobile operators SES is capitalising on the unrivalled benefits of satellite services. At the same time seeking to overcome the staid image of the RF (wireless) medium amongst engineers who are, instead, graduating with degrees focused on IP (Internet Protocol). Satellite offers a consistency of service everywhere, large scale bandwidth for mass delivery of direct to home HD and 3D TV as well as rapid deployment communications capabilities and global reach without geographical limit. By offering a single market-facing brand SES is leading the way from a well-managed holding company into a global commercial business. |
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Sector
Satellite services
Info
Major pitch presentation
Project
Brand transformation to reflect new positioning strategy
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Role
Brand identity designer
Authorship
Brand identity system, brandmark, brandstyle (look and feel), copywriting and advertising campaigns
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Consultancy credit
MerchantCantos
Website
ses.com
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