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The Structure of a brand model above indicates the four major components of a brand. This model describes a brand in terms of the major components of the experience of a brand. The Structure of a Brand model indicates how, outside of giving form to brand and the configuring of a brand, what determines a brand experience. This includes the experience of directing the imperatives of a brand and how directing the imperatives impacts on the experience of a brand. A more detailed full-scale black and white version of the Structure of a Brand can be downloaded from here. | |||||||||||||||
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