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Essar's brandmark re-design |
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The rest of the brand transformation comes across as light-weight. The website is riddled with cliche, decoration and visual insensitivity. The brandmark on its own looks okay but in the context of the overall brand identity all the elements look weak. It won't be long before the brand looks tired again. Does anyone know which consultancy is responsible for this work? | |||||||||||||||||
View original post on the Brand New blog |
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