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Identity
Idea
Inspiration
Introduction
Photography

Info



News 2011
 
To modernise the tired and insitutional acronym 'Société Européenne des Satellites' we proposed that SES be renewed to mean 'Satellite Enabled Services'. With so much equity in the existing identity the brandmark was to receive a refreshment treatment but remain inherently the same by retaining the symbol. The business also needed a distinct visual brand-idea to help transform the brand experience. Given the global reach and highly specialised nature of satellite services the idea of delivering multiple worlds through through multiple beams emerged. And, given that in the delivery of digital satellite communication services there is no theoretical limit to the number of these conceptual beams within beams delivering multiple worlds, there was an opportunity to use a fractal device. A combination of worlds represented by circles and beams represented by triangles offered a highly flexible and distinct branding system to deliver a rich and unique brand experience. This multiple worlds and beams idea also expressed the customer-centric aspect of the business. Customers work with SES as a strategic business partner. The 'digital' nature and infinite possibilities of this branding system also provide the opportunity to encode particulars to suggest that in combination individual events and/or individual entities expressed the brand-idea and call-to-action that we proposed 'Together we aim higher'.
 
     
   







 
   

 
     

Sector

Satellite services

Info

Major pitch presentation

Project

Brand transformation to reflect new positioning strategy

 

Role

Brand identity designer

Authorship

Brand identity system, brandmark, brandstyle (look and feel), copywriting and advertising campaigns

 

Consultancy credit

MerchantCantos

Website

ses.com

   
   
   
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