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Live work
Abbey National
Dexterus
Dresdner Kleinwort
Group Five
Hyprop
Iberia TV
Jorg Hysek
Radiospoor
Resaura
SafeDoor
Stretch Brands
TSPR Associates
West 2 View
Zishi
 
 
 



Identity

Info
Securicor's long-trusted security systems are second to none in the physical world. With new highly secure encryption technology readily available it made sense to translate Securicor’s brand equity into a portal for a secure online retail experience. In a market reluctant to use credit cards on the internet SafeDoor entered the UK market and the brand was launched with a mainstream advertising campaign. At the core of SafeDoor is Securicor, represented by the Securicor corporate purple. Unrestricted by gravity the floating overlapping organic fields of orange and blue lend a light touch to the serious world of secure online transactions.
 



 

 
 

Sector

Security

Info

Secure online credit card transactions and retail portal

 

Project

Brand new venture

Role

Brand identity designer

Authorship

Brandmark, brandstyle (look and feel), guidelines and final artwork for key items

Consultancy credit

Dragon Brand Consulting


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