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Ignore Me™
Nvohk
Oblique
Pressure
SoFar
Spreadshirt
Usflux
 
 
 
   


Identity
Name
Idea

Info


     
Ignore Me is a brand about branding. It is branding at its most self-aware. It brings attention to itself by bringing to the fore the active elements in the stories of brands. Ignore Me proposes that you ignore it. This appears realisable but isn’t. It has your attention, it demands your attention but at the same time subverts your attention. It proposes that you ignore it when clearly you can’t (or you wouldn’t be reading this). This brings to light the power of media in delivering brands. Technically, Ignore Me is an attention paradox and this demonstrates the inherent philosophical and art value of this brand. Ignore Me exists to bring attention to brands and the process of branding. It challenges consumers to ask of all brands what is left over when the branding of a product or service is ignored. Ignore Me is not associated with any product or service and can be used to brand any product or service in the future. In this sense Ignore Me is a metabrand.











 

Sector

Art

Info

A brand about branding

Project

Brand new venture

 

 

Role

Originator, co-founder and brand identity designer

Authorship

Brand concept, trademark registration, brandmark, brandstyle (look and feel), advertising, public relations and brand management

 

Credits

Co-designed with Daniel Matthews

 


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