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As part of my standard package I offer a purely generative naming exercise. This is without legal, trademark or internet domain name checks, or even online searches. The exercise is based on names I know exist or are likely to exist in the sector as well as names I think suitable to work with to build a brand for your business.

It's important to find an name that evokes the right sort of experience before introducing concerns about ownership. There are always ways to adapt a name or a brand to overcome likely claim conflicts or internet domain name issues. The idea in this process is to find a range of suitable names for your brand and then explore the ownership options.

Below is an example presentation I've delivered for a previous project. If you would like to see more naming presentation examples please visit the case studies section.


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