Within a standard package of 10 days worth of my time I provide all the preparation, research and consulting necesary to produce a brand identity concepts presentation. This presentation is comprised of at least 3 distinct brand identity directions from which a single route should be chosen, and for which a final branding elements presentation and final artwork for the brandmark (aka logo) will be delivered.
Should any further development of a chosen route be required additional time may need to be negotiated singularly or as part of a look & feel stage of between 6 to 10 days worth of my time at a daily rate.
I usually recommend that a brand identity concept stage be followed by a look & feel stage to add depth to the initial ideas and to demonstrate the brand across a wider range of media. However, the initial 10 day package will provide you with the key elements of a brand identity and this may be all you need to start your business.