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Logos and brands
![](../../../images/shims/shim-10-10-grey.gif)
De-cluttering brandmarks
![](../../../images/shims/shim-10-10-grey.gif)
The philosophy of brand-marks
![](../../../images/shims/shim-10-10-grey.gif)
The Science Channel's morphing identity isn't a logo
![](../../../images/shims/shim-10-10-grey.gif)
A logo is a brand but not an effective one
![](../../../images/shims/shim-10-10-grey.gif)
Technical details about Peru's new brand identity
![](../../../images/shims/shim-10-10-grey.gif)
Does a brand need a logo?
![](../../../images/shims/shim-10-10-grey.gif)
Pro-logo versus no logo
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