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Volacci
Astonish Design
Small Science
Ashley House
Asterisk
Idea
Jooma
Pick n Pay
Kerling
Equate
Regent Inns
 
 
Volacci is a digital content marketing agency that specialises in augmenting the marketing of already successful websites via Drupal-enabled eco-systems of partnerships, technologies and commerce. In total, these interdependent factors are evolving Drupal into the most effective and robust digital content marketing platform for businesses online. And, within which Volacci also plays a key role in product development and reputation enhancement. Volacci's products are in service of marketing automation, which is a major recent development in digital marketing that delivers personalisation of services for customers en masse. To this end Volacci offers integrated products and services that include Search Engine Optimisation, analytics and social media content management. Volacci is working towards enabling customers to create a single platform in order to manage every aspect of marketing content online. By investing in such a platform customers can then harvest content marketing information so that their websites result in high quality, pre-qualified sales leads. The idea at the core of Volacci is that every component of a marketing campaign is part of a dynamic whole that should be managed as a total experience, that a company's information should be 'in formation' to achieve it's business ambitionsf  

Astonish Design is an Texas-based web-development firm that solves business problems with web-solutions so that businesses can create the order and leverage they need to succeed. Astonish has an impressive track record of taking businesses to 'the next level' in their markets, making significant improvements in the way that clients operate their businesses. With the help of Astonish, established companies have successfully added a web dimension to their business, and have become transformed in ways that can be said are truly 'astonishing'. Astonish are a team of highly specialised web-developers who achieve results by using and promoting Drupal as their preferred digital business platform, which offers powerful, flexible and real-time online content-driven capabilities. Taking an embedded strategic partner approach Astonish also make careful business partner fit choices, and work to a highly agile and rapid development programme called 'scrumming'. A defining feature of Astonish Design is their 'minimum viable product' principle, which ensures nothing they develop is superfluous and that all online business activities are properly directed to achieve maximum results. Known also for their 'radical honesty' Astonish has developed a reputation as a first-choice business solutions web-developer amongst clients and have fostered a highly desireable place to work that is fun, creative and inspiring. Very much aware of their local business economy contributions Astonish are set to become a leader in business development that enables businesses to take off  

Small Science is a molecular science technology company delivering, what is likely to become, a category defining sustainability solution aimed primarily at large scale fuel-dependent industries. This technology is delivered in the Fuelperfector brand, which has established clients in the haulage, railway and shipping industries, and is set to perform well across other fuel-dependent industries such as aviation and mass automotive manufacturers looking for environmentally friendly fuel consumption solutions. Small savings on a large scale not only contribute to the sustainability of big business through significant cuts in fuel consumption but has the added benefit of preventing further environmental damage. The same technology also has proven uses in the rejuventation of pollution-susceptible water-based ecosystems such as Norway's fjords. Delivered in the Waterperfector brand the technology works by introducing an electro-magnetic field into polluted water by stimulating the solution of oxygen in water, thereby helping fauna and fuana to clean water naturally. The brand identity is based on a simultaneous 'inside and outside' idea, bringing the inside and outside worlds together seamlessly. The line-based visual language suggests fuel lines, pathways and delivers a sense of continuous and purposeful action that has tangible commercial results and environmental benefits.
 

Ashley House is a full-service property solutions business operating in the health, care and community sectors in England and Wales. The company is listed on the AIM stock exchange and has a 20 year track record delivering high quality, value-for-money properties with proven specialisms in consulting, design and construction as well as asset and estate management. Ashley House competes in the healthcare market for primary care property services contracts and within an exclusive set of private sector partners for NHS LIFT contracts. In the face of a rapidly changing market, a new government and new opportunities, Ashley House has moved to change the perception of the company from a specialist construction and materials infrastructure specialist to a complete property solutions provider. Ashley House offers a full-service and cost-effective 'one-stop' shop and has a distinct advantage over competitors by offering inhouse expertise in design and construction. The ambition of 'transforming community environments' captures the essence of Ashley House and the brand-idea 'well-adapted' (ie. adapted to wellness) has determined a brand-world made up of brand-marks that are designed to communicate endurance through adaptation in an evolving and ever-changing environment.  

Born of Forex, Asterisk is a premium Investment Fund aimed at high net-worth private investors. The fund offers a highly specialised investment service where investors benefit from detailed personal attention from traders who require a minumium of 100 000 Euro investment from each investor. Utilising a highly specialised trading method, restricted to those schooled in a proprietary, copyrighted 16-point system Asterisk offers an investment experience with a distinctive advantage. Asterisk deals mainly in Futures but has the flexibility to trade in other markets such as Forex. The 16-point trading method enables traders to take a highly disciplined but relaxed and informed approach to trading. Notably, this technique utilises sophisticated computer software to visualise trading in a way to identify investment opportunities that would otherwise remain obscured. This enables traders to apply insights by, literally, trading 'in sight'. On offer is an investment experience suited to investors who expect the best-of-the-best in all facets of life, investors who can expect to receive personalised investment advice from insightful and highly focused traders. Asterisk is an investment firm with an ambition to create an unprecedented wealth generation experience that goes above and beyond market-related and financial performance.
 

Idea is a US-based global provider of elite-quality technology solutions for large organisations such as government agencies, defence contractors, education, the US military and navy as well as an impressive list of fortune 500 companies. Idea are extremely selective and only take on assignments in which they have a demonstrable track-record; never learning or developing solutions or products at client expense. They are specialists in infrastructure solutions, application development and mobile communications – always providing dependable customer support and working to demystify technology whenever possible. In the world of information technology Idea are 'the real deal' offering robust technology solutions backed by incisive and cost effective consulting. In an ever-changing world of technology solutions Idea offer a point of stability (and relative certainty) for large and complex organisations. Idea provide technlogy solutions that act as an extension of their client's business and, when it comes to consulting on technology solutions, a point of completion. Inspired by the computer file extenstion and the dot com protocol of the internet, and, much like a file extension for computer file large business is made effective by Idea.
 
Jooma is an on-the-go, upmarket café aimed at sophisticated people looking for a good quality cup of coffee in the hustle and bustle of a busy contemporary environment. The name Jooma was conceived to suggest the powerful and nourishing qualities of coffe with an African flavour and global appeal. Jooma provides a specialist coffee-oriented space where people can find a moment of solace to gather their thoughts, take-away or meet briefly to recharge for their busy lifestyles. Jooma is a stylish and pragmatic point of convenience for people who love to look good with a great cup of coffee served by an outstanding café brand. Central to Jooma is the idea of 'the inner sense of coffee' and this is reflected in the inner spaces of the brand marks. It's an idea that can be shared but means something different to each person, just like the experience of drinking coffee. Jooma offers a unique coffee experience within a hub of coffee-inspired activity that keeps people coming back for more.
 
Pick n Pay is a 40-year-old supermarket with a long history championing the consumer with social action and low prices during the difficult histories of the old and new South Africa. For these efforts is has achieved an iconic superbrand status and has ambitions to operate more extensively beyond southern Africa. The previous identity, although much loved, was not able to meet the aspirations of the company to become a modern, vibrant and dynamic organisation. The boxes containing the Ps retain the equity of the previous identity and the typeface updated to lead a clean, modern and forward-looking brand identity. The boxes also cue a graphic window identity system that represents visually the ‘pick’ of Pick and Pay. The windows highlight and pick out items within the Pick n Pay brand experience.
 
To mark the independence of Hydro Polymers from Hydro the company was rebranded Kerling. Kerling is a major Nordic supplier of vinyl chloride, a ubiquitous plastic without which modern life wouldn’t be possible. Vinyl Chloride production is responsible for toxic byproducts so the manufacturing process requires careful management to ensure long-term sustainability of the business and of the environment. A kerling is a tall solid piece of oak that supports the masts of viking longships. The brandmark is a phonetically related curl but more importantly the spiral form found throughout nature and represents environmental awareness and sustainability for Kerling. Supported by an upright the spiral is part of a curling k, which recalls the kerling and mast relationship of the viking longships.
 

Equate is a translations agency specialising in the financial services sector. Equate offers unrivalled linguistic insights into financial translations for English markets from German source texts. This enables German financial service providers to communicate effectively with English speaking markets. The idea in the Equate brand is to enable German financial centres to communicate their products and services on a par with London, to literally equate the communication capabilities of German financial centres such as Frankfurt or Berlin with the city of London. The top part of the first E of the brandmark corresponds to the bottom part of the last E to suggest a ‘bringing together’ via Equate to make up an equals sign. The Q also suggests a magnifying glass to represent the detailed analysis of top-line financial services.

 

Regent Inns is a holding company for a group of young person’s venues and an assortment of English pubs. Listed on the London Stock exchange, Regent Inns was a well respected financial company that needed a new identity. The original identity lived in the past, using heraldic and traditional regency symbols. The Regent Inns identity was modernised with a clean san serif and five bars of colour for the symbol. The bars are a rebus (bars and pubs are synonymous) and each bar has a colour name drawn from the industry – Fresh Lime, Cool Green, Regent Blue, Warm Claret and Amber Glow. Unusually, wherever possible, the placement of the symbol of the brandmark gets set flush against the edge of the format and the bars in the symbol are designed to change proportions whenever possible.
 


   
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