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Project Authorship | Note I fleshed out the concept and developed the idea behind the brand, in detail and into it's fullest expression. I proposed that, in line with the no BS and 'the real deal' strategy, the concept be that Idea is an extension of their client's business and, in terms of technology consulting, a point of completion. The font choice I initially proposed made it through a font selection and colour choice team exercise. Some minor design and layout details were added by the presentation design team. | |||||||||||||||||||||
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