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Identity
Idea
In use

Info



News 2011

     
   

 
     

Sector

Technology consulting

Info

Infrastructure, application development, mobile communications and customer support

Website

idea.com

 

Project

Create an IT consulting brand
for the new, integrated Idea. Merger between Ajilon Professional Services, Glotel, Idea Integration and Idea Interactive

Role

Brand identity designer

Authorship

Brand-idea, brandstyle (look & feel) and copywriting

Consultancy credit

Siegel+Gale

 

Note

As part of a large team of predominantly senior freelance brand identity designers I developed the chosen route from the seed idea proposed by another senior designer on the team. The dot idea was born of the computer file extension and the dot com protocol of the internet.

I fleshed out the concept and developed the idea behind the brand, in detail and into it's fullest expression. I proposed that, in line with the no BS and 'the real deal' strategy, the concept be that Idea is an extension of their client's business and, in terms of technology consulting, a point of completion.

The font choice I initially proposed made it through a font selection and colour choice team exercise. Some minor design and layout details were added by the presentation design team.

   
   
   
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