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Brandmarks
Look & Feel

Info



News 2013.03.11
News 2013.03.08
News 2008
Life Bank is a large Russian bank offering services in mid-tier corporate, SME and retail banking with a strong retail presence in major centres throughout Russia. 'The essence of life' was chosen as the theme for the collateral brandstyle. The collateral graphic idea is inspired by DNA sequencing images and serves as an iconic brand signifier heralding the continued expansion and transformation of the Life Bank brand. A complete brand identity typeface was required across the whole alphabet in both Russian and English as well as a tweaked descriptor typeface in both languages
 










 

 
 

Sector

Retail Banking

Info

Russian bank

Project

Brand evolution

 

Role

Brand identity designer

Authorship

Brandmark typeface and regional brandmark artwork, brandstyle (look and feel) and collateral templates

Consultancy credit

SCG London

 

 

Note

I was responsible for:

1. Developing the brandmark typeface across Russian and English alphabets for the brandmark artwork of all the regional divisions

2. Conceptualising and developing the brandstyle (look and feel)

3. Determining the collateral templates for key literature and promotional items

4. Providing final artwork elements for a corporate brand elements graphics package

   


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