Contact News
     
Live workConcepts
3663
Ashley House
Asterisk
Astonish Design
Breakfast
Eksmo
Equate
Idea
Jooma
Life Bank
Pick n Pay
Regent Inns
Small Science
Volacci
Wiloh
 
 
   




Identity
Idea
Positioning

Info



News 2008
Eksmo is one of Russia’s largest publishers meeting the challenges of a highly competitive market place that requires the publishing of content via traditional, new and emerging media. A ‘turning point’ idea has been adopted to demonstrate the role Eksmo plays in the Russian publishing world. Eksmo is a turning point for authors, business partners and readers. The brandmark is a literal representation of the turning point, made up of two dynamically intertwined Es that read in uppercase for Russian and lowercase for English audiences
 







 

 
 

Sector

Publishing

Info

One of Russia's largest publishers

 

Project

Brand transformation

Role

Brand identity designer

Authorship

Strategic brand idea, brandmark and brandstyle (look and feel)

 

Consultancy credit

SCG London

Note

The final Eksmo brandmark is based on the identity shown here. These visuals are from the initial concept presentation to Eksmo.

   


Top