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| Idea is a US-based global provider of elite-quality technology solutions for large organisations such as government agencies, defence contractors, education, the US military and navy as well as an impressive list of fortune 500 companies. Idea are extremely selective and only take on assignments in which they have a demonstrable track-record; never learning or developing solutions or products at client expense. They are specialists in infrastructure solutions, application development and mobile communications – always providing dependable customer support and working to demystify technology whenever possible. In the world of information technology Idea are 'the real deal' offering robust technology solutions backed by incisive and cost effective consulting. In an ever-changing world of technology solutions Idea offer a point of stability (and relative certainty) for large and complex organisations. Idea provide technlogy solutions that act as an extension of their client's business and, when it comes to consulting on technology solutions, a point of completion. Inspired by the computer file extension and the dot com protocol of the internet, and, much like a file extension for computers, large business is made more effective by Idea |
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Sector
Technology consulting
Info
Infrastructure, application development, mobile communications and customer support
Website
idea.com
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Project
Create an IT consulting brand
for the new, integrated Idea. Merger between Ajilon Professional Services, Glotel, Idea Integration and Idea Interactive
Role
Brand identity designer
Authorship
Brand-idea, brandstyle (look & feel) and copywriting
Consultancy credit
Siegel+Gale
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| Note
As part of a large team of predominantly senior freelance brand identity designers I developed the chosen route from the seed idea proposed by another senior designer on the team. The dot idea was born of the computer file extension and the dot com protocol of the internet.
I fleshed out the concept and developed the idea behind the brand in detail and into it's fullest expression – as per the presentation visuals above. I proposed that, in line with the no BS and 'the real deal' strategy, the concept be that Idea is an extension of their client's business and, in terms of technology consulting, a point of completion.
The font choice I initially proposed made it through a font selection and colour choice team exercise. Some minor design and layout details were added by the presentation design team.
For more information about how the idea behind the brand identity works in detail click here.
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