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Identity
Development

Info



News 2008

 

Sector

Supermarket chain

Info

Iconic South African superbrand

Project

Brand transformation

Role

Brand identity designer

Authorship

Brandmark and brandstyle
(look and feel)

Consultancy credit

Landor Associates

Note

I was responsible for developing the basic elements of the Pick n Pay brand. This included the brandmark, corporate typeface selection, photographic concept and the window graphic but not the idea for the window graphic to interact with the subject matter.


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