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Identity
Idea
Positioning

Info



News 2008
     
Eksmo is one of Russia’s largest publishers meeting the challenges of a highly competitive market place that requires the publishing of content via traditional, new and emerging media. A ‘turning point’ idea has been adopted to demonstrate the role Eksmo plays in the Russian publishing world. Eksmo is a turning point for authors, business partners and readers. The brandmark is a literal representation of the turning point, made up of two dynamically intertwined Es that read in uppercase for Russian and lowercase for English audiences.
 

 
 

Sector

Publishing

Info

One of Russia's largest publishers

 

Project

Brand transformation

Role

Brand identity designer

Authorship

Strategic brand idea, brandmark and brandstyle (look and feel)

 

Consultancy credit

SCG London

Note

The final Eksmo brandmark is based on the identity shown here. These visuals are from the initial concept presentation to Eksmo.

   


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