Brandmarks
Look & Feel

Info



News 2008

Sector

Retail Banking

Info

Russian bank

Project

Brand evolution

Role

Brand identity designer

Authorship

Brandmark typeface and regional brandmark artwork, brandstyle (look and feel) and collateral templates

Consultancy credit

SCG London

Note

I was responsible for:

1. Developing the brandmark typeface across Russian and English alphabets for the brandmark artwork of all the regional divisions

2. Conceptualising and developing the brandstyle (look and feel)

3. Determining the collateral templates for key literature and promotional items

4. Providing final artwork elements for a corporate brand elements graphics package